My professional experience

  • Demand Generation Team Leader
    March 2018 - now

  • Netguru
  • Senior Online Marketing Specialist
    November 2017 - March 2018

  • Netguru
  • Online Marketing Specialist
    October 2015 - October 2017

    My duties are revolving around company’s content promotion. I am managing and promoting blog posts, landing pages and job offers on external sites and using internet ads. I manage company’s social media profiles and create workflows to improve marketing processes.

  • XTRF
  • Intern in Marketing Department
    February 2015 - September 2015

    I was responsible for marketing automation and digital analytics/marketing tools, such as SalesManago, Mailchimp (with Automation), Google Analytics and Piwik. I created tailored integrations of these tools with internal company systems using custom Ruby scripts, leveraging use of APIs and various hacks. I co-managed company’s Wordpress site, preparing customized forms which automatically segment new prospects’ sign ups and deliver automated messages based on on-site activity. By preparing comprehensive implementations of Google Analytics and Piwik I was able to deliver detailed reports of marketing efforts and even find bugs in the system.

  • Inbound Marketing Team Leader
    October 2014 - March 2015

    I was leading a team of four. We were responsible for lead generation and highly-targeted online advertising. Also, we were involved in brand refreshment of organization’s product, we totally redesigned the website and as a leader I created brand new, internal CRM system from scratch (connected with external project management system through API).

    Focusing on conversion rates, A/B testing, personalized e-mails and strong lead segmentation, we managed to reach over 3000% ROI of our PPC channels. Apart from that, I was providing trainings for my team and other AIESEC members. Topics included Google AdWords, Facebook Ads, e-mail marketing, remarketing, web analytics, conversion-driven webdesign etc.

  • Growth Hacker
    February 2014 - October 2014

    • Email marketing tools
    • Conversion-driven webdesign
    • Online customer flow
    • User experience design
    • Web Analytics (Google Analytics, Mixpanel)
    • API integration