I was leading a team of four. We were responsible for lead generation and highly-targeted online advertising. Also, we were involved in brand refreshment of organization’s product, we totally redesigned the website and as a leader I created brand new, internal CRM system from scratch (connected with external project management system through API).
Focusing on conversion rates, A/B testing, personalized e-mails and strong lead segmentation, we managed to reach over 3000% ROI of our PPC channels. Apart from that, I was providing trainings for my team and other AIESEC members. Topics included Google AdWords, Facebook Ads, e-mail marketing, remarketing, web analytics, conversion-driven webdesign etc.