Intern in Marketing Department

I was responsible for marketing automation and digital analytics/marketing tools, such as SalesManago, Mailchimp (with Automation), Google Analytics and Piwik. I created tailored integrations of these tools with internal company systems using custom Ruby scripts, leveraging use of APIs and various hacks. I co-managed company’s Wordpress site, preparing customized forms which automatically segment new prospects’ sign ups and deliver automated messages based on on-site activity. By preparing comprehensive implementations of Google Analytics and Piwik I was able to deliver detailed reports of marketing efforts and even find bugs in the system.