About me

I build analytics infrastructure and help teams extract knowledge from data, with focus on marketing analytics.

In my career I held positions such as Head of Data, Marketing Automation Lead, Demand Generation Team Leader and others.

Examples of my previous work:

• Custom attribution models for marketing teams,
• Implementation of new cloud-based analytics infrastructure and data warehouse from scratch,
• Connecting ROI directly to acquisition channels, campaigns and ads

My set of skills and experience gives me an advantage when it comes to implementation and integration of marketing automation and analytics systems. I know how these things work. In fact, I wrote a guide on how to create a working marketing automation system from scratch.

You can read more about my work in case studies.