Case studies

Published examples of my work.


Recruitment marketing analytics and attribution

600+ people software consultancy

Tracked original visit source for job candidates
Tracked how many candidates reached certain stages in recruitment process
Attributed these results to recruitment campaigns


Digital transformation at AIESEC University

International student organisation of 40 000 members

3000% ROI from paid channels
Reliable attribution of revenue from ATL campaign
Automated lead generation saved one man-month of previously manual work


Automating proofreading at Netguru

600+ people software consultancy

Relieved a manager from overseeing a process
Scaled manual process to work for the whole company
Provided additional, automated analytics


50% decrease in bounce rate within only a few months of using Hotjar

Behavior analytics and user feedback service

Decreased the bounce rate -50.45% YoY
Grew the traffic to the services site by 30.93%
Increased the number of users going further in services marketing funnel by 17%


3x increase in organic traffic with Whites (Polish)

One of the top SEO agencies in Poland

3x increase in organic traffic within one year
250% increase in organic traffic on high value service pages within one year